CANARX is an international prescription service that helps employers save on healthcare costs by safely importing brand-name medications. To promote the program, they send out hundreds of custom-designed postcards each month, often with timely, seasonal themes. At conferences and health fairs, they stand out with banners, rack cards, and branded folders filled with educational materials. Their recruitment strategy also includes flyers, print ads, info sheets with success stories, and other targeted outreach pieces.
