As a lead designer for Playhouse, Paper House’s product line for kids, I created a wide range of items including greeting cards, diaries, stickers, valentines, puzzles, catalogs, and stationery sets. The collection combined illustrations, photography, licensed imagery from Warner Bros., and commissioned artwork from outside artists to achieve a fun, whimsical style. I frequently collaborated with manufacturers to enhance product quality, incorporating special features like glitter, foil, scratch-and-sniff elements, 3D layering, and puff material.
